Executive Strategy for Leaders, Entrepreneurs, and Creatives

Because Everyone Needs a Wizard

No one likes feeling overwhelmed, especially when it comes to work and money. From economic uncertainty and rising costs of life and business to having a great idea without the support structure to bring it into reality, there’s a lot to balance just to get through the day.

But it doesn’t need to be this way.

You don’t need to go on this journey alone. You don’t need to do everything by yourself. Sometimes, to bring order to professional chaos, you need someone who can illuminate the way, manage your projects, give you the tools for success, and walk with you until you’re ready to run to the finish line.

About Mad Mage Consulting

Your Friend and Advisor in Navigating Professional Chaos

Tony Magestro is an executive strategist specializing supporting business and brand growth through search engine and conversion rate optimization, project management, data analysis, and content development.

With over 12 years of experience distilling goals, metrics, and ideas into roadmaps for success, Tony is able to give you more control over your professional performance rather than surrendering yourself to the whims of the Internet, its algorithms, and the world’s uncertainty.

Part executive assistant, part project manager, part coach, part hypeman, Tony is passionate about enabling people to achieve their professional dreams, whether it’s being the best at what they do, building their own brand or business, navigating the chaotic waters of self-employment, or simply getting to a future with greener grass and less stress.

No matter your industry, goals, or experience level, he’s worked 1:1 with everyone from college students and recent grads to small business owners and executives in sprawling multinational companies.

His game theory approach to data analysis and business and professional development makes him unique. He helps his clients find internal motivation to carry them to their goals. By examining processes, addressing unhelpful habits, and providing various educational resources, you’ll accomplish your goals with such ease that it would feel almost as if it’s by magic.

2Months
Avg. Time to Tame Client Projects
25+
Businesses & Brands Scaled
521%
Avg. Organic SEO Traffic Growth (with digital marketing clients over 6+ months)

How the Process Works

Business Magic 101

Though we can work on an as-needed basis, those who opt to meet regularly (either biweekly or weekly) with us benefit from having someone in their corner to keep them on the path to victory. Whether that’s tracking progress, analyzing data, or just being an accountability buddy to motivate you during your latest campaign or project, our process is divided into five main steps.

Gather Your Party Before Venturing Forth

We begin as all stories like this do: two strangers cross paths and share a conversation. As they talk, something catches their mutual interest and ideas start to form.

This step is the easiest — and it’s where most journeys end. After all, talk is talk; words and daydreams with good intention but flawed execution (if there is any).

But this time is different. The wind whispers, calling to you.

Objectives

  • Introduce yourself and discuss your goals and what’s keeping you from where you want to be.
  • Answer any questions about myself, what I do, and how I can help.
  • Identify your allies that’ll help make the journey easier (friends, coworkers, teammates, mentors, etc.).
  • Determine if you’re ready to begin this new journey.

Define What You Want and How You’ll Get It

Dr. Stephen Covey famously wrote in his book The 7 Habits of Highly Effective People, “Begin with the end in mind.”

So many goals are left unachieved because of a lack of clarity: if you don’t know what you want, how to measure it, or how to track your progress toward it, you’re doomed to fail from the start.

Now is the time to create a map. The wind carries birdsong from over the horizon.

Objectives

  • Clearly define your goals and take stock of your situation: what’s hindering you, what’s helping you, and what projects, tasks, and other goings-on you’re dealing with.
  • Determine your accountability; how often do you want to meet to strategize and adjust the course?
  • Set up a dashboard to manage your projects, track their progress, and measure their effectiveness.

Work Towards Your Goal (The Hard Part)

With map laid out, course plotted, party assembled, and provisions secured, all that’s left is to take the first step.

Few people get past the planning stage, and of those who do, fewer still make it to their destination.

But what is a journey except a series of single steps? The wind bites, pushing against you.

Objectives

  • Manage your projects and identify what you need to handle immediately, what you can schedule for later, what you can delegate, and what to let go.
  • Tie your projects and tasks to your goals so that everything you do pushes you forward.
  • Develop strategies to build momentum and create better habits.
  • Prevent burnout and conquer negative thinking.

Measure, Adapt, and Improve (Make the Hard Part Easier)

As you continue toward your goal, you notice that the path has gotten easier, the workload less burdensome. You’ve gotten stronger and have learned a thing or two as you’ve traveled.

With the energy you save, you reinvest it into finding better ways to do things. Instead of carrying everything, you have a horse and wagon; instead of feeling like you need to do everything, you learn to trust others to help you.

You’re still not quite where you want to be, but the sun is warm. The wind is at your back, pushing you forward.

Objectives

  • Learn how to learn — understand how to look for quality resources to help make your life and work easier without becoming paralyzed by information overload.
  • Analyze metrics to improve your performance by identifying weaknesses and developing ways to strengthen or outmaneuver them.
  • Let go of the sunken cost fallacy, allowing yourself the grace to be imperfect and with not being the smartest person in the room so that you can better learn and grow.

Succeed — and Start Again

You’ve come so far, and your goal is within reach. Yet each step seems to get heavier. Why?

Too often, fear eats at us: fear of the unknown, of success, of what comes after. But that uncertainty is part of the fun. After you achieve your goals for this journey, another one begins. There’s always more to do, and you’ve grown stronger and smarter after all this time.

Don’t be afraid. Enjoy the efforts of your hard work. The wind is calm, though it begins to stir gently at your feet.

Objectives

  • Assess your journey, from start to finish, and solidify what you’ve learned.
  • Determine your next course of action, restarting the cycle — not from scratch, but from a more knowledgable, capable position.
  • Learn to enjoy success rather than fear it, believing yourself able and deserving of what you’ve fought so hard to attain.

Who We've Worked With

Read Their Stories as You Consider the One You Want to Write

Nick Messinger
Owner / Operator - Arlington Pressure Washing
Going on three years working together, Tony has been instrumental in growing my company’s customer base and internet presence. He has produced content tailored to my business and locality that have dramatically increased my company’s visibility in the local community.

Perhaps most importantly, Tony has taught me how to understand my company’s internet presence and helped me make data-driven strategic decisions that have directly contributed to my company’s growth and success.

Tony knows strategy and marketing, and makes what is usually an arcane subject easy to understand without judgment. And being easy to talk to doesn’t hurt!

Jared Saunders
Owner / Operator - Ice-Kold, LLC
I have worked with Tony on a few digital marketing projects over the last 5 years, and I could not have been happier with the results and the customer service he provided me.

As an owner, I always thought it seemed easy enough and cheaper to do on my own, but after failing to get the results I was looking for, I reached out to Tony for help. The way he laid out everything he did and would be doing for me helped me understand his direction as well as the why. He was always open to my ideas and opinions, whether good or bad and welcomed my thoughts to help the project succeed while bringing my vision to life.

I will always recommend other business owners or people looking for marketing and brand development help to go to him as he will always tell you straight what needs to happen and is always on time with deadlines. I will continue to use his services in the future when more projects are needed by me. Thank you, Tony, for all your help, and best of luck in the future.

Katheryn Moran
Owner / Creative Director - Katheryn Moran Photography
Tony is one of the most dedicated, passionate creative professionals I have worked with. His sincere interest in supporting his clients and helping them achieve their goals is obvious.

Tony worked with me to help increase engagement on my website and social platforms, to improve the quality of my content and to help me hone my understanding of my own business and goals. His guidance helped me create more sustainable habits for my business and have a deeper understanding of my target audience.

I love working with Tony and would recommend him to anyone looking for guidance in their business and support in copywriting and content creation.

Chancellor Inman
Marketer / Blogger - Sony Photo Review
After my content site got crushed by 2023's Google updates, I turned to Tony for help. He is incredibly in-depth in his analysis, great to work with and, most importantly, he helped me steer the site back into recovery.

Tony has been great, and I'd highly recommend him to anyone whether you're looking to get advice and guidance on starting a business, or just to make sure you're on the right track with your existing business.

Dan Joyner
Principal - Joyco Digital
I've enjoyed working with Tony as a digital strategist and highly recommend him for any business or organization.

He has a talent for working independently and delivering insightful, actionable strategies to help enterprises achieve their objectives. Tony's dedication to his work and ability to provide valuable insights make him an invaluable asset to any team.

If you're looking for a digital strategist who can provide real value and help your business succeed, I highly recommend Tony.

Wes King
Owner & Lead Software Engineer - Boone Software
Tony is by far one of the finest creative professionals I have ever had the privilege of working with. His attention to detail is exquisite. His focus and drive are unmatched among his peers. His talent and knack for writing are not only impressive, but outstanding.

During his tenure at my company, Tony assisted in not only turning around the overall creative direction of our endeavors, he also helped shape the long term culture and direction of the company. He not only has a strong mastery of writing, but also an impressive collection of generalist skills that allows him to seamlessly integrate with any of those around him.

I would highly recommend Tony to just about any organization - if you need things done, he's your guy.

Brant Akins
Integrations Developer - Boone Software
Tony has been an excellent asset for developing engaging content.

He has done a phenomenal job in both technical content writing as well as entertaining, informative writing. He is very professional and it has always been a pleasure working with him. He has great communication skills with both coworkers and clients alike.

Tony would be a worthwhile asset for any company looking to grow its brand and potential.

Robert Cudd
President - OneWorldMemorials.com
We contracted with Tony for several months to help us set a new direction for SEO and content work—an underperforming area that was causing us some stress.

Tony proved to be a great asset. He took great care to understand our business and to get all our inputs. He then took us through a disciplined process for setting a new content strategy and then orchestrated a rich execution of that strategy. Tony also worked very well with our internal team—and inspired them.

Bottom line: Tony took our underperforming SEO/Content program and reset it in a very positive direction in a very short time-frame. I would gladly work with Tony again.

Krista Jones
Mortgage Loan Officer
Tremendous writer and marketing skills! Tony helped me achieve great results on LinkedIn and higher SEO status on my website in a short amount of time! He is great to work with.

Let him help you develop a strategy that works! I wholeheartedly and 110% recommended him!

Jeff Halbur
Founding Principal - Integris Philanthropy Advisors, LLC
Tony listens better than most any other consultant I've worked with. He takes the time to ask targeted and profound questions to ensure he understands the client's needs before starting any project. Additionally, Tony is a phenomenal communicator in general, but his writing talent is superior.

If you want to drive more customers to your website that ultimately leads to more business, Tony is your guy!

Hillary Crusan
Freelance Content & PR Consultant
Tony is a wizard with words and has an incredible analytical mind. He would be an asset to any team looking to revamp their content strategy or delve into data analytics. Look to him to manage and prioritize projects, devise and implement new ideas, or give a fresh perspective on existing processes.

Tony excels when challenged and thrives under pressure. If you are looking for someone who will produce quality work while simultaneously handling whatever you can throw at him, look no further!

Meghan McDermott
Graphic Designer
Tony is an outstanding writer. We worked together for six months and he is still one of the best people I have ever worked alongside. He is knowledgable, motivated, dedicated, understanding, and an all around great writer. He's talented and driven to get better everyday.

He is eloquent and patient with clients when things get difficult. He is helpful and organized when it comes to tasks outside of writing (I personally witnessed his project managing skills).

He is an excellent choice for anything under the umbrella of writing, managing, or even if you're in the market for a really good friend.

Rem Schroyer
DJ & Music Producer
Tony helped me with a web design project for my business and helped me get my online marking strategy started. I could not be happier with the service that I received.

Tony is incredibly professional and motivated and you can tell that he genuinely cares about delivering exceptional services to his clients. He will bend over backward to make sure that you have all of the resources necessary in order to market your product and he will not be satisfied until you are satisfied.

Problems We Solve

Use Cases and Examples of How We Make a Difference

While it’s true that everyone is on their own path and no business, freelancer, or entrepreneur has the exact same problems, here are a few examples of ways we’ve helped others that might interest and apply to you. No matter the obstacles you face, we tailor our services to what you need.

The overwhelmed business owner

The Profile

You’re the owner of a small-to-medium-sized business. You’ve been around for a few years, have a system and maybe a few employees, but things aren’t as smooth as you were hoping. While it’s natural for business owners to wear many hats and assume various roles, you find yourself in firefighting mode the majority of your time. There’s always something going wrong and you feel like you can’t get ahead, no matter what you do.

The Challenge

  • Constantly stuck in a reactive mode; there are so many problems to tackle that it’s difficult to focus on what needs to get done or how to organize and delegate tasks.
  • Things seem like they’re barely hanging on; expenses are up, margins are down, and you have no time or energy to attract new business.
  • Whether alone or with employees, you feel like you’re carrying the entire business; even having someone to talk to who understands what it’s like would be a relief.

The Solution

  • First, we outline your long-term goals: what does success look and feel like?
  • Then, we identify short-term goals and current tasks and projects while tying them to those long-term goals. By organizing your work this way, we can find what you should work on first, what to work on later, what to delegate, and what to get rid of (because it’s just noise that got caught in the mix).
  • Finally, we help you delegate your tasks, either to members on your team, us, or freelancers within our network.

As a business owner, Tony understands what it’s like to feel the pressure of the whole business on your shoulders. We slowly peel away that burden, get you out of firefighting mode, and enable you to perform your best and focus on what will help you and your business grow and succeed. Plus, it’s nice to have someone to talk and vent to, brainstorm with, and encourage you while holding you accountable to your goals.

The ambitious (and aimless) content creator

The Profile

You’re a streamer, video editor, writer, or some other creative soul who loves making content. What started as a hobby is growing into a potentially lucrative side gig as your channel has grown. While you understand how to make content, you’re unsure how to scale your channel without losing yourself in all the data, development, and daydreaming.

The Challenge

  • Worried that you’ll start to hate what you used to love; burnout among content creators is real, especially when things aren’t progressing as fast as they’d like.
  • You’re pulled in different directions with so much opportunity out there; sure, you love making content, but knowing how to find your niche and interpret your analytics has always been elusive.
  • The rollercoaster of content performance makes it hard to chart a path to consistent monetization; ad revenue from January isn’t the same as it is in July despite having similar views and impressions — and this inconsistency makes you nervous about going all in.

The Solution

  • First, we outline your long-term goals: what kind of channel do you want to build, who’s your audience, what are the fun parts about your work and what do you dread?
  • Then, we interpret your channel analytics so far, looking for audience behavior patterns (who’s liking and commenting on what), content trends (do they like your funny shorts more or your longer in-depth videos that are a bit more serious?), and other that are relevant to your goals.
  • Finally, we give you advice and strategies on how to effectively monetize and scale your channel and brand so that you’re no longer at the whims of algorithms and ad bidding.

As a content creator and conversion rate expert, Tony knows how to translate impressions and views into subscribers and revenue. Moreover, he’s all too familiar with burnout and has become adept at avoiding it, training creators how to pace themselves, adapt their workload, and find the right balance you’re looking for.

The lonesome freelancer

The Profile

You’re a freelancer or fresh graduate just getting started on your solopreneur journey. Try as you might, networking has been difficult. LinkedIn is filled with spam and dead-ends, the local scene seems closed off or without much opportunity. You have this need to create and build but are either uncertain with how to start or just feel alone against a world that’s, at best, indifferent to you.

The Challenge

  • Feeling like you’re the only one who didn’t get an invite to the business club; so many networking events and organizations feel like a who’s who not unlike the cliques in a high school cafeteria — not to mention there’s way more talk than actual business being done.
  • You’re stuck in a learning loop; you know enough about your chosen path to know what you don’t know, but you’re struggling to apply anything you’ve learned and turn it into revenue to build your business.
  • You feel like you’re screaming in a crowd but no one can hear you; the world seems saturated with freelancers, but how can you carve your own slice of the pie when it feels like no one takes you seriously?

The Solution

  • First, we outline your growth goals: what are you trying to do, what do you want to learn, and what does success look like between the next few months to a year?
  • Then, we give you resources to learn what you need to do as well as how to apply that without overwhelming you with knowledge. We may even help you find your first clients, hone your pitch, and find the right platforms to connect you with the right people.
  • Finally, we walk with you each step of the way until you’re ready to stand on your own. After all, sometimes all we need is someone in our corner who believes in us and can help troubleshoot what’s wrong, letting us to figure out the path forward so we can learn.

With years of peer mentorship and a background as a freelancer, Tony understands what it’s like to work by oneself, especially when it feels like everyone else is supporting each other yet you’re still stuck on the outside. This is especially true of entrepreneurs getting their start in their early 20s — not old enough to be taken seriously by other professionals and increasingly feeling isolated from friends their age who have found salaried jobs or spend most of their time partying. Freelancing doesn’t have to be a lonely, soul-sucking endeavor. Sometimes it’s nice just to have someone to talk to and help you find your way, guiding you when you ask rather than just dishing out not-so-helpful advice every chance they get.

The entrepreneur drowning in data

The Profile

Your business or brand is already profitable, but you’re struggling to optimize its structure and revenue funnels. You have tons of data from all the analytics apps you have, but you’ve gotten so bogged down in the numbers that they’re all running together, not making sense. You find yourself looking at reports more than making the right moves to grow. After a while, no matter what you do, you can’t seem to make any headway.

The Challenge

  • You’re suffering from information overload; more data isn’t always a good thing, especially if you’re getting it from conflicting sources and don’t know how to make heads or tails of it.
  • You’re too caught up in the numbers; data is quantitative — it can be measured and explained — but business is also qualitative — the feelings and experiences that aren’t so easily measured and categorized.
  • Too much analysis without much action; all of the knowledge in the world is useless without proper application.

The Solution

  • First, we outline your long-term goals: what are you trying to do and what metrics do we need to track progress?
  • Then, we look at the system: how is the data collected, validated, and applied — and how can we keep you from drowning in the data lake?
  • Finally, we translate the data into applicable strategies you and your team can get to work on right away.

As a data analyst, Tony knows what patterns and metrics to pull out of your reports and feeds, organizing them into easy-to-read strategy guides with logic explaining each suggestion. In a world that’s demands we stay on top of our metrics, it can be all too easy to fall prey to number-crunching and boiling everything down to datapoints. Sometimes, all that’s needed is a solid benchmark, a good plan, and re-engaging ourselves with the work at hand.

Services We Offer

Because Everyone Needs a Wizard

DISCOUNTS AVAILABLE FOR BUSINESSES <1 YEAR OLD, UNDER $100K IN ANNUAL REVENUE, OR OWNED BY YOUNG ENTREPRENEURS (<40 YEARS OLD)

SILVER
500 /MO

Meet with Tony twice a month and enjoy the following benefits:

  • A customized dashboard (powered through Notion) to track your goals, projects, and progress and learn how to use it on your computer or phone.
  • Ability to delegate certain tasks to Tony and his team to clear your to-do list and focus on what you need to (see the add-ons list).

This tier is great for people who need a little guidance and have someone to check in with on their progress occasionally.

GOLD
950 /MO

Meet with Tony weekly for even faster progress toward your goals. Enjoy all the benefits from the silver tier as well as other benefits such as:

  • One extra feature-function to your Notion dashboard such as a lightweight CRM, website analysis cheatsheet, or something else useful (within the constraints of Notion’s architecture).
  • Resources to improve your professional skills like project management, leadership, and data analysis (especially with search engine optimization and conversion rate optimization).

This tier is great for people who want a strategic advisor to keep them on task, manage their personal projects, and provide business and professional development insight.

ADD-ONS

Need extra help? We provide the following services as add-ons to an existing plan or as needed in one-off projects:

  • Search engine optimization (SEO)
  • Conversion rate optimization (CRO)
  • Technical writing (SOPs, one-page tutorials, manuals, job descriptions and postings, etc.)
  • Website, blog, and social media copywriting and editing
  • Project management
  • Social media strategy
  • Business and process development
  • Product and service marketing and management
  • Prospecting and sales strategy
  • Resume and cover letter writing, editing, and design
  • Data analysis and research tasks

Prices for add-ons are negotiated on a per-project basis, depending on scale, complexity, and time required.