The Profile

You’re the owner of a small-to-medium-sized business. You’ve been around for a few years, have a system and maybe a few employees, but things aren’t as smooth as you were hoping. While it’s natural for business owners to wear many hats and assume various roles, you find yourself in firefighting mode the majority of your time. There’s always something going wrong and you feel like you can’t get ahead, no matter what you do.

The Challenge

• Constantly stuck in a reactive mode; there are so many problems to tackle that it’s difficult to focus on what needs to get done or how to organize and delegate tasks.
• Things seem like they’re barely hanging on; expenses are up, margins are down, and you have no time or energy to attract new business.
• Whether alone or with employees, you feel like you’re carrying the entire business; even having someone to talk to who understands what it’s like would be a relief.

The Solution

• First, we outline your long-term goals: what does success look and feel like?
• Then, we identify short-term goals and current tasks and projects while tying them to those long-term goals. By organizing your work this way, we can find what you should work on first, what to work on later, what to delegate, and what to get rid of (because it’s just noise that got caught in the mix).
• Finally, we help you delegate your tasks, either to members on your team, us, or freelancers within our network.

As a business owner, Tony understands what it’s like to feel the pressure of the whole business on your shoulders. We slowly peel away that burden, get you out of firefighting mode, and enable you to perform your best and focus on what will help you and your business grow and succeed. Plus, it’s nice to have someone to talk and vent to, brainstorm with, and encourage you while holding you accountable to your goals.

The Profile

You’re a streamer, video editor, writer, or some other creative soul who loves making content. What started as a hobby is growing into a potentially lucrative side gig as your channel has grown. While you understand how to make content, you’re unsure how to scale your channel without losing yourself in all the data, development, and daydreaming.

The Challenge

• Worried that you’ll start to hate what you used to love; burnout among content creators is real, especially when things aren’t progressing as fast as they’d like.
• You’re pulled in different directions with so much opportunity out there; sure, you love making content, but knowing how to find your niche and interpret your analytics has always been elusive.
• The rollercoaster of content performance makes it hard to chart a path to consistent monetization; ad revenue from January isn’t the same as it is in July despite having similar views and impressions — and this inconsistency makes you nervous about going all in.

The Solution

• First, we outline your long-term goals: what kind of channel do you want to build, who’s your audience, what are the fun parts about your work and what do you dread?
• Then, we interpret your channel analytics so far, looking for audience behavior patterns (who’s liking and commenting on what), content trends (do they like your funny shorts more or your longer in-depth videos that are a bit more serious?), and other that are relevant to your goals.
• Finally, we give you advice and strategies on how to effectively monetize and scale your channel and brand so that you’re no longer at the whims of algorithms and ad bidding.

As a content creator and conversion rate expert, Tony knows how to translate impressions and views into subscribers and revenue. Moreover, he’s all too familiar with burnout and has become adept at avoiding it, training creators how to pace themselves, adapt their workload, and find the right balance you’re looking for.

The Profile

You’re a freelancer or fresh graduate just getting started on your solopreneur journey. Try as you might, networking has been difficult. LinkedIn is filled with spam and dead-ends, the local scene seems closed off or without much opportunity. You have this need to create and build but are either uncertain with how to start or just feel alone against a world that’s, at best, indifferent to you.

The Challenge

• Feeling like you’re the only one who didn’t get an invite to the business club; so many networking events and organizations feel like a who’s who not unlike the cliques in a high school cafeteria — not to mention there’s way more talk than actual business being done.
• You’re stuck in a learning loop; you know enough about your chosen path to know what you don’t know, but you’re struggling to apply anything you’ve learned and turn it into revenue to build your business.
• You feel like you’re screaming in a crowd but no one can hear you; the world seems saturated with freelancers, but how can you carve your own slice of the pie when it feels like no one takes you seriously?

The Solution

• First, we outline your growth goals: what are you trying to do, what do you want to learn, and what does success look like between the next few months to a year?
• Then, we give you resources to learn what you need to do as well as how to apply that without overwhelming you with knowledge. We may even help you find your first clients, hone your pitch, and find the right platforms to connect you with the right people.
• Finally, we walk with you each step of the way until you’re ready to stand on your own. After all, sometimes all we need is someone in our corner who believes in us and can help troubleshoot what’s wrong, letting us to figure out the path forward so we can learn.

With years of peer mentorship and a background as a freelancer, Tony understands what it’s like to work by oneself, especially when it feels like everyone else is supporting each other yet you’re still stuck on the outside. This is especially true of entrepreneurs getting their start in their early 20s — not old enough to be taken seriously by other professionals and increasingly feeling isolated from friends their age who have found salaried jobs or spend most of their time partying. Freelancing doesn’t have to be a lonely, soul-sucking endeavor. Sometimes it’s nice just to have someone to talk to and help you find your way, guiding you when you ask rather than just dishing out not-so-helpful advice every chance they get.

The Profile

Your business or brand is already profitable, but you’re struggling to optimize its structure and revenue funnels. You have tons of data from all the analytics apps you have, but you’ve gotten so bogged down in the numbers that they’re all running together, not making sense. You find yourself looking at reports more than making the right moves to grow. After a while, no matter what you do, you can’t seem to make any headway.

The Challenge

• You’re suffering from information overload; more data isn’t always a good thing, especially if you’re getting it from conflicting sources and don’t know how to make heads or tails of it.
• You’re too caught up in the numbers; data is quantitative — it can be measured and explained — but business is also qualitative — the feelings and experiences that aren’t so easily measured and categorized.
• Too much analysis without much action; all of the knowledge in the world is useless without proper application.

The Solution

• First, we outline your long-term goals: what are you trying to do and what metrics do we need to track progress?
• Then, we look at the system: how is the data collected, validated, and applied — and how can we keep you from drowning in the data lake?
• Finally, we translate the data into applicable strategies you and your team can get to work on right away.

As a data analyst, Tony knows what patterns and metrics to pull out of your reports and feeds, organizing them into easy-to-read strategy guides with logic explaining each suggestion. In a world that’s demands we stay on top of our metrics, it can be all too easy to fall prey to number-crunching and boiling everything down to datapoints. Sometimes, all that’s needed is a solid benchmark, a good plan, and re-engaging ourselves with the work at hand.